This family-run hotel is located in the heart of Tyrol, and offers guests magnificent view of the mountains and a cosy atmosphere. It was renovated in 2006 and offers 27 rooms spread over 3 floors. The typical Tyrolese hospitality is especially evident at this hotel. Modern comfort and traditional handicraft with a great attention to detail are the trademarks of this house. It features air conditioning, a lobby, 24-hour reception and check-out service, a hotel safe, night porter, wake-up call, express check-out, post and parcel service, lift access, dry cleaning and laundry service (subject to fees), room service (subject to fees), the cafe-restaurant Maximilian, extensive parking facilities (free of charge for guests), complimentary Internet and WLAN access in public areas, a TV room, meeting facilities and secretarial services. Younger guests are sure to enjoy the playground. The lobby is small but cosy.

The hotel is located in Zirl, the largest village in the Innsbruck-West holiday region. It is set at the heart of the Inn valley, at the foot of the Zirler Berg mountain, and is renowned for its Christmas cribs as well as being the only wine village in Northern Tyrol. Links to public transport (the bus station) and bars can be found in the vicinity. The nearest nightlife opportunities are about a 10-minute drive away. The train station is some 4 km away. Innsbruck, the Olympic city and capital of the federal state of Tyrol, is located some 10 km away, while the Olympic skiing-area Seefeld is 15 km away.

The range of cuisine offered by Maximilian ranges from Tyrolese specialities to international dishes: It opens onto a sun terrace with a children's play area and pays special attention to the freshness and quality of the products used. It is also an ideal location for bus groups, breakfast or lunch stops.