The hotel is located just 500 m from the city centre, at the heart of a beach area and within a mere 300 m of the hotel's own private beach. Agadir Almassira airport is 25 kms away and may be reached by car in around 30 minutes. The architecture combines a sumptuous Moroccan style and local hospitality. It comprises a total of 330 rooms. Facilities include an enormous foyer that leads into a succession of lounges. Guests are additionally offered use of a business centre and other hotel amenities. Lying amidst sprawling parklands, the rooms and suites afford top service and are both comfortable and fully equipped. The hotel owns 4 courts at the partner leisure centre, which features 200 tennis courts. There are 3 golf courses to be found in the local area.