The hotel is centrally located in the new business and government district, 25 minutes from Abu Dhabi Airport and close to the city's natural, protected habitat of the Eastern Mangroves. It also is 10 minutes' drive from the Abu Dhabi National Exhibition Center and the Abu Dhabi Corniche. The hotel blends modern architecture with an innovative design creating an exquisite and refreshingly new hotel experience. The 37-storey ‘glass tower' property has been created to respond to the discerning needs of affluent traveller seeking style, comfort, luxury and personalized service.