This design hotel is part of an exciting new brand offering 'affordable luxury'. Set in Birmingham city centre, the hotel comprises 104 guest rooms and is stylish and contemporary. Guests can enjoy a unique experience at the establishment, as rooms have been designed like luxury yacht cabins. The thinking behind this is to provide accommodation to travellers who appreciate great design and value for money in equal measures. The air-conditioned establishment welcomes its guests into a lobby with 24-hour reception and check-out service and a hotel safe. On-site facilities include lift access, a cafe, bar and restaurant, Internet access and room and laundry services.

This hotel is located within Birmingham's vibrant city centre, close to all leisure and business amenities and just 2 or 3 minutes' walk from New Street Railway Station. The establishment lies next to the Mailbox complex and a short 5-minute walk from Brindeyplace, the NIA, the ICC and just 10 minutes by train from the NEC. It is located on Holliday Street, just off the well-known Broad Street and is only a 10-minute walk from the main shopping area, including the famous Bullring Shopping Centre. Nearby airports include Birmingham International (10 km), Coventry (24 km), East Midlands (40 km), Manchester International (80 km), Luton (90 km) and Liverpool John Lennon (94 km).

A daily breakfast buffet is available and consists of a cooked breakfast (excluding eggs), as well as a continental breakfast, tea, coffee and juice. Lunch and dinner menus are also available throughout the day and offer simple yet delicious meals. There are also vending machines serving cold snacks and hot and cold drinks located throughout.