Built in 1927 and refurbished in 2007, this family-friendly beach hotel has been transformed into one of the most opulent designer hotels on the UK's south coast and resembles one of Miami's great Ocean Drive Art Deco hotels. The decadent splendour of the 1930's combined with today's urban chic has been carefully woven into this hotel that overlooks golden sandy beaches. This charming establishment is ideal for business travellers and holidaymakers alike. It comprises a total of 106 rooms, and facilities on offer to guests include a lobby area with a 24-hour reception, a hotel safe, a cloakroom, lift access, a bar, a restaurant and conference facilities. For an additional fee, guests may also take advantage of the Internet access and room and laundry services. There is parking available for those arriving by car.

Situated on the south coast of England with extensive road, rail and air links and one of the UK's warmest climates, this town truly is a dream location. The hotel is right in the heart of it all, set on the East Cliff of Bournemouth and offering magnificent views. The town centre is a 10-minute walk away, where guests will find bars, clubs, public transport, shops and the beach. Bournemouth Airport is 10 km away, and it is 149 km to Heathrow Airport.

Decorative mirror and black wooden panelling are a few of the stylish features in the main restaurant. A carefully selected menu is available featuring fresh local produce. The hip lounge bar serves a variety of cocktails and light snacks. Outdoor dining by the pool with views of the ocean is available weather permitting.