Now is a hotel designed for urban travelers who want to feel the city. Located in the heart of Cali, NOW hotel is enriched with local activity and city life. Its central location is strategic as a business center, it is very close to the largest concentration of companies, located in the north and center of Cali. From its avant-garde architecture, to its fresh concept of hospitality, NOW is the answer to the needs of the traveler and the executive in search of excellence ...and much more.