The hotel is entered through a small, elegant lobby that opens onto an impressive atrium. This is sectioned on various floors by a vast platform that provides a relaxing setting for quiet reflection or informal meetings. High-speed panoramic lifts that afford spectacular views of the tall atrium silently whisk guests up to their apartment.

With a perfect location on Jumeirah Beach, the hotel offers easy access to Dubai Marina, Dubai Internet and Media Cities, Knowledge Village, Jebel Ali Free Zone, Dubai Investment Park, Emirates Golf Club, Mall of the Emirates and Ibn Battuta Mall. Dubai City Centre and the International Airport can be reached in approximately 25 minutes.