The hotel is one of the very few towers conveniently located in the heart of Bur Dubai. The hotel's modern architecture stands out against the Dubai skyline. With easy access to Dubai's key business and leisure destinations and offering stunning views from its 252 guest rooms, spread over 29 floors, it is designed to please its guests by offering excellent service and legendary Middle Eastern hospitality .The hotel is highly stylish with warm tones in marble and wood, fine furnishings, impressive paintings, fashionable deluxe rooms and luxurious suites. Whether for business or pleasure, or a bit of both, they aim to help guests enjoy the most of their stay. A wide range of facilities are offer, including an entrance hall, bars, restaurants, a hotel safe, a currency exchange facility, lift access, a café, an on-site hairdresser, conference facilities, WLAN Internet access, room and laundry services and parking for those arriving by car.

The hotel is located in the heart of downtown Dubai in the Bur Dubai area. It is near to key business and leisure destinations in the city, making it an ideal base for all travellers, be they corporate guests or tourists. Most multinational companies, banks and other corporate offices are nearby, many within walking distance of the hotel. A variety of shopping malls as well as textile and computer markets are a few minutes' walk from the hotel, along with legendary shopping area of Meena Bazar, the Dubai Museum and the Ruler's Court. The impressive Shaikh Zayed Road, lined with some of the most beautiful and architecturally awe-inspiring skyscrapers in the world, is a short drive from the hotel. The diplomatic area, Port Rashid and the Dry Docks are also a short distance away. Delegates attending exhibitions and events at the Trade Centre and the International Convention Centre will find themselves conveniently close to these areas.

Key features of the hotel are the wide selection of cafés, restaurants and bars, each of which has something unique and original to distinguish it. These are the perfect venues for guests and visitors to have some fun or unwind. They include The Music Room, where guests can listen to the best live rock music in the country while enjoying a few drinks or shooting a few games of billiards. At Barrels Sports Bar, whether guests want to watch the Football Champions' League or the Grand Prix in the Formula1 tournament, this unique sports bar features individual screens on each table, allowing guests to enjoy their drink while selecting any sport their party wishes to watch. Breathers Lounge Bar is exclusively decorated in a colonial Victorian style and is the perfect place to meet friends for a few drinks or choose from a variety of refreshments, while checking email using the Internet access available in the bar. Checkers is an impressive black and white checkers themed bar, offering guests the opportunity to enjoy a sumptuous meal and drinks, accompanied by mellow tunes. At La Terrace restaurant guests can enjoy continental and international cuisine with a view of the pool in the relaxed, pleasant atmosphere of the hotel's fine dining restaurant. Lavazza Café is situated in the lobby and is the perfect setting to begin an uplifting day with an excellent cappuccino or your favourite style of coffee/ tea and a mouth-watering pastry. With warm, happy tones and friendly service, a visit to Lavazza is sure to bring a smile to guests' faces. Coming soon... a Greek restaurant with a true Mediterranean flair will be offering traditional Greek cuisine. Also by the end of the year the hotel will launch its Sunset Bar on the top floor of the tower, where visitors can sip their cocktails and drinks while taking in the breathtaking view of the sun setting over the Gulf's tranquil turquoise waters.