Renovated in 2006, this family friendly beach hotel comprises a total of 212 attractively furnished guest rooms, spread over 12 floors. It is the perfect hotel for holidays and business trips alike. Among the facilities on offer count an entrance hall with 24-hour reception, a hotel safe, a currency exchange facility and lift access. Guests may also make use of the on site café, bar, restaurant, conference facilities and room service. The lobby is large, bright and airy with a light cream marble floor and light wood reception area. It incorporates a bar / lounge area to the right of the reception desk overlooking the sea.

This hotel is located on Hayarkon Street, literally across the road from the Mediterranean Sea and a sandy beach and minutes from Tel Aviv's bustling centre with its seaside promenade.