Built in 2008, this intimate, boutique-style property offers 50 modern and contemporary accommodation units. This makes it ideal for the business or leisure traveller. The friendly and professional staff, the atmosphere in the building, the extraordinary artwork and the outstanding creations of the hotel's chef guarantee contentment and relaxation. Some of the facilities offered include a library with a wide selection of books, WLAN Internet access (fees apply) and a conference hall with a 200-person capacity, with a stage as well as audio-visual equipment. Further facilities available to guests in the air-conditioned hotel include a lobby with 24-hour reception and check-out services, a hotel safe, currency exchange facilities, a cloakroom, lift access, a café, a breakfast/dining room and a laundry service.

The family-friendly hotel is situated in the centre of Tel Aviv - the city that never sleeps - 70 m from the beach, 2 minutes' walk from Ben Yehuda Street, 20 minutes from the Dizengoff Center shopping mall and 20 minutes from the famous Carmel Market and the Neve Tzedek neighbourhood. Jaffa, the ancient port city with the lively flea market, can be reached within 25 minutes on foot. Links to the public transport network, the bus station, restaurants, bars and shops can all be found right on the hotel's doorstep.