Launched in June 2008, this beach hotel is Thailand's premiere chain of designer resorts and hotels. It caters for a cosmopolitan group of creative and stylish guests that enjoy life and require a first-class, private resort without the formal environment of traditional luxury hotels. The resort offers several alternative kinds of facilities to small groups, with 27 villas available in total. The Owner's Villa is suitable for groups of senior executives from 4 to 8 people. Larger seminars can use the dedicated seminar room which can accommodate up to 30 people. Guests are welcomed into the lobby by a 24-hour reception, where one may also make use of the hotel safe. An on-site restaurant and bar, as well as room service, rounds off the conveniences at guests' disposal. The design icon for this resort is the "X2 BOX". The first impressive would be the lobby entrance wall, and subsequently carried through the villa daybeds at the fence area, the restaurant, the main pool and the outdoor spa.

This hotel is positioned on Hua Thanon Beach on the south-east coast of Koh Samui Island, overlooking the Gulf of Thailand. A choice of restaurants, the beach and the Butterfly Garden are all within easy walking distance and the hotel is just a 30-minute drive away from the Samui Airport.