This boutique accommodation is designed with contemporary eclecticism in mind. Through the influence of feng shui and cutting-edge design by Conran and Partners this accommodation offers its own unique take on service and style. The 4-storey main building was renovated in 2008 and comprises 78 rooms, a lobby, 24-hour reception and check-out service, bar and conference facilities. Other amenities include air conditioning, hotel safe, lift access, WLAN Internet access and room service. Laundry service is also available for an additional fee.

Located a stone's throw away from Covent Garden and Soho (approximately 10 minutes on foot) and easily accessible by tube with Tottenham Court Road and Goodge Street tube stations approximately a 5-minute walk away, this is the perfect location for those wishing to shop, eat, drink and work in the West End. Leicester Square and Soho which are home to shops, restaurants, bars/pubs and disco/clubs are both around 5 minutes from the hotel by public transport. London's main shopping street, Oxford Street, is also about a 5-minute walk away and the famous British Museum is only around a 2-minute walk from the hotel. National transport links in the form of King's Cross railway station and Victoria Coach station are approximately 10 and 15 minutes away by public transport. London Heathrow Airport is about 30 km from the hotel, London Stansted approximately 56 km and London Gatwick around 61 km away.