Renovated in 2010, this hotel is one of the oldest hotels in town, dating from 1952. It was the place where all local and foreign intellectuals, writers and others artists used to meet to discuss and enjoy the atmosphere of Marrakech. Built on 7 floors, the hotel is the tallest building in Marrakech and offers magnificent views over the snowcapped Atlas Mountains, and the sumptuous Koutoubia mosque, an emblem of Marrakech and the medina. This luxury city hotel symbolises the re-birth of the Guéliz area and it is the perfect residence from which to fully enjoy the joys of the Red City. It comprises a total of 35 rooms including 18 singles and 10 suites and is ideal for business travellers and holidaymakers alike. Facilities on offer to guests at this air-conditioned establishment included a lobby area with a 24-hour reception, a hotel safe and a currency exchange facility. There are dining facilities, a bar and WLAN Internet access on offer to guests and they can also take advantage of the 24-hour room service and laundry services.

This hotel is situated in the commercial district of Guéliz, at the corner of Avenue Mohamed V and Boulevard Zerktouni, between the modern shops and the traditional souks of the famous Djemaa el Fna square. Menara International Airport is 4 km away.