Renovated in 2009, this hotel offers guests a central location in the White City of Tel Aviv, with quick and hassle-free access to the beach, shopping and entertainment. Along with its new look, the city hotel has adopted a fresh new concept: 'a place in the heart' - with each member of staff treating guests with the utmost care and attention. This family-friendly hotel comprises a total of 67 suites, including 17 junior suites. Ranging from 45 to 400 m² in size, all suites have been redecorated in contemporary European style. Whether guests are visiting Tel Aviv for business or pleasure, for a quick getaway or for a longer stay, this hotel offers the ideal accommodation to suit guests' needs. Facilities on offer to guests at this air-conditioned establishment include a lobby area with a 24-hour reception and check-out service, a hotel safe and lift access. There is a café, a bar and a restaurant, and business travellers in particular will appreciate the conference facilities. Guests can also take advantage of the room service, and there is on-site parking available for up to 20 cars. the lobby is small in size, modernly decorated with white sofas and chairs.

This hotel is perfectly located on Tel Aviv's famous beach promenade, only a stone's throw from Metzitzim Beach and the city's thriving old port district. Guests staying at the hotel will find the city's main tourist attractions, restaurants, cafés, shopping, culture and entertainment venues virtually on hotel's doorstep. Ben Yehuda Street, with its links to the public transport network, is just 500 m away, and the hotel lies within a 5- to 10-minute walk of Dizengoff Street (1 km away) and Hayarkon Park. The Rabin Memorial is 1 km away, and the hotel is 1.5 km from Carmel Market.