Renovated in 2010, the modern boutique hotel is suitable for couples and families offering contemporary accommodation and facilities with an ideal location for visiting Blackpool's many attractions. Comprising a total of 157 guest rooms, the air-conditioned establishment welcomes guests in a lobby with 24-hour reception and check-out service. Facilities on offer to guests include a hotel safe, lift access, a café, bar, restaurant and conference facilities. In addition, WLAN Internet access, room service, a laundry service and a car park are at guests' disposal.

The hotel is located right next to Pleasure Beach, Blackpool's biggest tourist attraction, and is within easy reach of all of Blackpool's main attractions so families are guaranteed to get the most out of their trip. The nearest airport is Blackpool International Airport, at around 5 km, whilst Manchester Airport, Liverpool John Lennon Airport and Leeds Bradford International Airport are situated at distances of approximately 93 km, 105 km and 140 km from the hotel, respectively.

Dining at the hotel is an unforgettable experience whether it is a lazy cappuccino in the café-bar or a delicious gourmet meal in Blues Brasserie. Bed and breakfast rates include a full buffet breakfast served in the Blues Brasserie.